Rolling Stone and The New School Launch Online Media Writing Course

rolling stone is partnering with The New School on a new online course designed for aspiring journalists looking to land jobs in media and advertising.

The Media Writing Essentials course is available now on the Yellowbrick online education platform and open to students of all ages and skill levels. Taught by editors of rolling stoneas well as journalists from The New York Times, Variety and other leading publications, the certificate course is intended to help students acquire and refine the essential skills needed to succeed in today’s competitive media landscape.

Among the topics covered in the five-part course: how to find a unique story angle; tips for working with sensitive sources; the importance of SEO; finding your niche in the media landscape; and how to craft the perfect pitch. Lessons will cover traditional publishing, as well as social media and business-focused writing (think: tips for creating compelling ad copy, relevant press releases and blogs).

Each module is taught by different instructors and includes both video lessons and related skill-building activities. Modules are 3-5 hours long and can be broken down into several shorter lessons that students follow at their own pace. Upon completion of the course, students earn a non-credit Certificate of Completion from The New School.

The Media Writing Essentials course features experts from across the spectrum of writing. Faculty instructors at The New School include novelist John Reed and faculty lead for curriculum and media content strategist Jess Ansari. The program also features William Earl, editor of Variety; New York Times and National Book Critics Circle Honored Author Mira Jacob; Nandi Pointer, documentary producer; and Sheila Munguia, senior director of global communications for Peloton, among others. rolling stone staff members include the editor, Sean Woods; News Director, Jason Newman; Political Editor, Patrick Reis; and Tim Chan, who is rolling stone‘s Director of Products and Trade.

“Each of our writers knows how to conceive, relate, research and write a great story, but none were born with these abilities – they were taught,” says Woods. “By working with The New School and Yellowbrick, we want to share what we’ve learned and inspire the next generation of journalists and storytellers.”

“Writing is a vital skill and a passion for so many people, but it can be difficult to find your place in the world of writing without first knowing where you might excel and what it will take to get there. adds Mariana Amatullo, The New School’s Vice Rector for Global Executive Education and Online Strategic Initiatives. “Our faculty have enjoyed professional success in many writing-focused fields and are ready to share their experiences with aspiring writers.”

Visit to learn more about the course and to register for Media Writing Essentials now.

Scott R. Banks