Seven tips for writing blog posts that captivate audiences

Producing blog posts is a surefire way to connect with consumers and provide them with much-needed information, like FAQs or product guides. But writing impactful articles requires understanding what consumers are looking for and knowing what makes a good story. Tess Luke, senior content manager at The Good Marketer, shares some tips for improving this process.

What is a blog post and why is it important?

A blog is an online journal in which a group, individual, or company discusses thoughts, beliefs, activities, or records. You can choose from a range of different blog styles, and each will fit the context of your story: interview, tutorial, list, news article, review, image-based blog or more personal. Blogs are more important than ever when establishing yourself or your business online. Blogging is a great way to grow your online presence and build your site’s authority over time.

Many businesses use their blog spaces to post about relevant topics, conversation pieces, inspirational content and more. This is where you can build relationships with your audience and educate them about your business.

The Good Marketer shares tips for producing blog posts that resonate / Bram Naus via Unsplash

SEO opportunities with blog posts

However, blogs are more than just information hubs. Blogs are also a great tool to improve your SEO. Any SEO agency in London understand in more detail the key benefits of optimizing your content for your business. However, we can quickly see that an optimal solution to increase your website’s visibility in organic search results is to use blog posts. Ensuring your site is a trusted resource is key to building credibility. It’s super important to take the time to create content that search engines can find.

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Seven tips to remember when writing your blog post

It’s time to start writing your blog posts. You’ve thought of everything from structure to script to word count and you’re ready to start typing. Keep the following tips in mind when writing your next blog post. This can be the post that takes your site to the next level and reaches a new audience.


First, the grammar. Before writing a blog post, you need to understand your target audience enough to know the correct tone of voice. We can all probably relate to the frustration of incorrect or lousy grammar when reading. Take the time to read each section carefully and don’t rush the process; it’s always quality over quantity.

Backlinks to your website

When writing blogs, you should always take every opportunity to link readers to other parts of your website. For example, if you are discussing pink tops and selling them, you will connect them to this page. You need to be wary of the amount of stuff you do because it can sometimes become overwhelming for readers if you’re constantly trying to push them off the page. Dust these links lightly, if necessary, for best results.


A call to action (CTA) is a term that asks your readers or customers to do something. For example, “buy now”. CTAs use direct response writing principles and help nudge your customers in the direction you want them to go. In blogs, it would look like this:

Stay conversational

Avoid getting your readers bored and keep your article conversational. Write in a way that they ask questions along the way or lead them to further thinking about the topic. If this tends to happen when they read your articles, they will indeed become a frequent reader – which is ultimately the goal.

Trending Keyword Research

Keywords play an essential role in the positioning of your page in a Google search. Starting your blogging journey with keyword research will help you achieve this goal. It’s also a great way to determine if your topic is relevant. You don’t necessarily want to create content that is sought after by a small group of people, because it won’t improve your rankings or reach a wider audience.

Remove all unnecessary filler

Coming back to the conversation, you want to avoid writing statements to create a longer blog. Your readers will soon disconnect from the article if they feel they are receiving information that is irrelevant, or perhaps it is taking too long to get to the general point. Stick to the news that matters and remove any filler that isn’t needed.


Last but not least, proofread. And then read it again. Proofreading your work and proofreading everything is a must. Take a break, come back to the content a little later, or maybe even sleep in it. Sometimes a new set of eyes can make all the difference.


Everyone’s writing style varies; what works for you might not work for someone else. However, keeping the tips above in mind will positively improve your writing skills for the next blog post. Think about SEO, credibility, and building your online presence as an overall goal when creating your content.

Scott R. Banks